You’ve read the reports: Ford Motor Company is alive and well, despite not receiving government aid. And, while the automotive industry is still a ways from being back on solid ground, there are lessons to be learned from the dramatic transformation they’ve been striving to make from bloated bureaucracy to a leaner, meaner customer-focused enterprise. Two of the keys, says CEO Alan Mulally, included simplification and communication. Trimming brands and encouraging innovation at all levels simplified the formerly cumbersome process. And communication, at all levels, especially managerial, has helped Ford respond faster to short-term issues while maintaining focus on the future.
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